«Loyal Customer: where is his button?» Forum, or the Client is in the focus of attention
While all mass-media are overfilled with messages about the financial crisis burst out, the banks are trying to keep alive, and the investors are not in a hurry to part with their money, the business isn’t having its best times. But there is some good news for those who are ready to struggle for their customers. Working rules of natural selection will mostly influence those companies which were unable to quickly adapt to new, more rigid conditions requiring more professionalism and efficiency.
Today a loyal customer is becoming whose key support, which is able to soften the crisis and be helpful for a company during its hard times.
See, «what do the experts say about survival during the crisis?» at the end of the document.

IV International Forum
«Loyal Customer: where is his button?»
November 25–27, Kiev («Incom» Business Center)

This is the largest annual event in the CIS countries during which experts in loyalty marketing and consumer experience management have an opportunity to share innovative ideas on loyalty marketing issues and discuss their practical experience of customers' attraction and retention of profitable clients.

This year in Forum’s agenda:
Exclusively for Forum’s delegates – two reports devoted to the change of consumers’ behavior patterns during the crisis. The latest data about the Ukrainian market from “GfK Ukraine” Company and practical experience of “Procter & Gamble” Company on the markets of developing countries, including Ukraine:
• "Thanks to everybody, money is over. Loyalty of consumers with low-income in post-crisis conditions", Elena Konovalova, Head of Legal Department, Procter & Gamble, Ukraine.
• "Consumers’ behavior patterns in the crisis conditions", Tatiana Sytnik, Head of B2B and Strategic Survey Department, GfK Ukraine. Presentation of results of survey held in November 2008 will conducted FREE-OF-CHARGE for the Forum delegates!

Workshops and master-classes from the first-rank stars:
For the first time in the CIS countries
• Master class «Retention of clients in a crisis situation. Methods of measurement and improvement of consumer satisfaction». Presenter – Nigel Hill, President and Founder of “The Leadership Factor” Company (London), the author of bestsellers «The Handbook of Customer Satisfaction & Loyalty Measurement» and «How to Measure Customer Satisfaction».
Nigel Hill has more than 500 largest world companies as his clients, among them there are such business giants as Bank of New York, IBM, Nikon, Rolls Royce, Royal Bank of Scotland, Tesco, Visa International.
• Master class "Evaluation of loyalty programs’ efficiency in new market conditions". Presenter – Vendula Mrazova, Strategic Planning Manager, Direct Marketing Agency “Wunderman” (Prague), a well-known specialist in the sphere of CRM and loyalty programs.
• Master class «Retention of valuable clients under the financial crisis conditions». Presenter – Dr. Evangelos Xevelonakis Xenis, Managing Director of “Swiss Valuenet” Company, Zurich).
!Four hours of this master-class are devoted to developing practical program of clients’ retention on the basis of economic calculations. The participants work in mini-groups using computers.

Cases from the heads of the best loyalty programs in the CIS countries:
«Svyaznoy-Club» (Russia), «MTS» (Russia), «Ladu Life», «Brocard Ukraine» (Ukraine), Alma Market Delicatessens (Poland).
As well as many other reports which are now extremely relevant for all companies which are eager to survive the crisis.

WHAT DO THE EXPERTS SAY ABOUT SURVIVAL DURING THE CRISIS?
A well-known Russian expert in the sphere of marketing, marketing advisor of “MIAN” Company, Igor Mann (from his personal blog):
«Attraction of clients? It’s good. But retention of clients, «purse share» — these are the new tasks which will really help keep stability in the conditions of the crisis. Now it’s high time to start a client-oriented program, to buy CRM and to launch a loyalty program».
Garrett Johnston, Strategic Marketing Director of OJSC «MTS» Company (at «TOP-Marketing» Conference in Moscow):
«Financial crisis will make many companies change their strategies focusing on those things they can do best of all. In such conditions when direct advertising expenses are cut down, the marketing specialists should answer the question «Where to invest money to increase sales?» again. My answer is – into building individual relationships with clients. If you think about what is important for clients, then it is possible to find huge reserves for development even during the crisis.

Three simple ways to register to participate in this event:
•Online: www.loyaltyforum.info
•by email: forum@web-standart.net
•by phone: +38 044 599 09 79